Production and Marketing Process of Coir Industry: A Case Study of Alappuzha District

Coir has the honorable distinction of being such an excellent decorative item in homes wealthy and a helpful article huts underprivileged. As result, it meets needs all social classes. These small-scale businesses can create various coir goods using heavy-duty handlooms they have set up their facilities. units are only present Ambalapuzha Cherthala, two taluks Alappuzha district. The industry may be proud its long history tradition. India’s business originated ancient town Alappuzha, which is located state Kerala. Even if study area’s challenges issues several functional areas, some favorable characteristics suggest that room for future expansion. It inherent advantages because existing problems prospects related to Sector. Based on this, adopts theories industry’s state-of-the-art